Consumer Privacy Policy Highlights
Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. Below are some key highlights of our consumer privacy policy.
Who does our Consumer Privacy Policy apply to?
Our consumer Privacy Policy covers users of our consumer websites and customers.
We provide our platforms so that we can offer the following:
- place to advertise properties for sale and rent.
- tenant and landlord related services
- home moving services e.g. (utilities, broadband etc.).
- housing market trends and historical property data.
- valuation and surveying tools.
Personal data we collect
We collect the following categories of personal data:
- Property data: such as images of properties, including videos and virtual tours, property asking prices, sales history and sold prices, property addresses, floorplans, property locations and property descriptions.
- Correspondence and enquiry data: such as name, email address, property address and telephone recordings.
- Technical data: such as device type, IP address, web logs, usage of our site, browser type, mobile number, operating system, GPS location data, how you interact with our marketing communications.
Sources of personal data
We process personal data that we receive from:
- you when you get in touch with us, create and use Space Icon Account, make use of our websites and services, enquire about a property or request a valuation, are or wish to become a supplier or apply for a job with us.
- our members (e.g. estate and letting agents) when they advertise properties on our sites.
- third parties (e.g. Land Registry, credit reference agencies, identity service providers and fraud prevention agencies).
- publicly available sources such as Corporate Affairs Commission or Land Registries.
Purpose and lawful basis
We rely on a mixture of performance of contract, legitimate interests, consent and legal obligations to process your personal data to:
- advertise properties on our sites.
- build property databases, valuation and surveyor tools.
- provide current and historical market and property trends.
- provide services such as:
- enabling you to enquire about property or request a property valuation.
- resolve any queries or complaints you may have.
- customise and enrich your experience on our sites.
- help keep our site safe and secure
- where you are a supplier or potential supplier, to conduct supplier due diligence and to engage in services.
- improve our sites and services and to help trouble shoot.
- monitor for quality assurance and internal training.
How long we keep it for
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information. In some circumstances we may anonymize your personal information so that it can no longer be associated with you.
Sharing of your personal data
We may share your data with the following types of companies to provide our services to you:
- our members/partners when you enquire with them via our website.
- companies in the Space Icon group as we all provide different parts of the services.
- law enforcement, fraud prevention agencies and credit reference agencies.
- service providers we use to help us deliver our services and sites (e.g. telephony, customer ticketing systems, IT providers, ID and verification providers etc).
Profiling and automated decision making
We may profile your activity on our sites, and platforms to help us better understand your needs and home moving stage so that we can customise your experience on our sites, suggest services that may be of interest to you, tailor our communications with you and to identity opportunities to improve training and insights with us and our members. We do not make automated decisions which will have a legal or similar effect on you.
Cookies and tracking
Like many website and App providers, We use “cookies” to enable Us to personalise Your visits to Our Platforms, simplify the signing-in procedure, keep track of Your preferences and to track the usage of Our Platforms. We use a mixture of third and first party cookies. Our lawful basis for using cookies are as follows:
- Strictly Necessary Cookies: We rely on legitimate interests as Our lawful basis for collecting and processing this data;
- Functional Cookies: We rely on consent as Our lawful basis for collecting and processing this data; and
- Personalisation (Targeting and Tracking) Cookies: We rely on consent as Our lawful basis for collecting and processing this data.
Use of AI
We use AI, machine learning models and other similar technology to help us analyse trends, improve our platforms and services, enhance our customer services, better understand your needs, to provide you a more customised experience on our platforms and to improve our communications with you. We do not use AI to make any automated decisions which will have a legal or similar effect on you.
Your rights
You can exercise any of your rights (right to access, rectification, erasures object or restrict processing, request that we transfer your data to another data controller or withdraw consent where you have given us consent in the past) by contacting us at our email address or writing to the Data Protection Officer. We will require proof of ID to confirm your identity.
Direct marketing
If you have given us permission, we’ll send you marketing messages either directly from us or on behalf of our members or partners. We will customise our communications with you based on your use of our platforms. You are in control and can opt out of direct marketing at any time by contacting us or updating your preferences.
Contacting us
If you have any questions about this policy, how we use your personal data, wish to exercise any of your rights, or want to report a suspected breach of your personal data, please contact us at dpo@spaceicon.com or alternatively you can write to the Data Protection Officer